PPC or pay per click marketing has been around for a long time now. Initially invented by non-traditional companies, this tactic is now popular because of giants like Google and Facebook who term their services as PPC (Pay per click), PPL (pay per lead) and so on....

Search engine optimization is the method of ranking a website up on the search results of a search engine such as Google. Search engine optimization has been around since the early days of premium search engine solutions such as Google and Bing. The importance of...

SEO (search engine optimization) is one of the most discussed topic on web among internet marketers. However, many at times forget to relate this discussion with the design of a subject’s site. History tells us that web design has always had significant impact on the...

Internet marketing, one thing that everyone thinks they are expert about. After all, you can create a Facebook page and a Twitter profile, why wouldn’t we call you an internet marketer, right? Wrong! The internet marketing industry has evolved significantly in the...

Inbound marketing, a term focused on generating clients for small businesses was initially invented by a company called Hubspot. They are a CRM (customer relationship management) company who coined this term, inbound marketing initially which later on became popular...